::Vaishnav Chinhas::



Just like the Universe is the Adhibhautik (Material form) of Paramatma, same way, the human body is also the Adhibhautik form of soul. In the scriptures, the human body is described as the ‘Brahmaand’ i.e. Universe. The Universe consists of twelve worlds representing twelve parts of Lord. In the same way, the human body also consists of twelve main parts. Each of these twelve parts has its respective ‘demigods’ who are the controllers of that particular part. Thus, tilak is applied to each of these parts. But this sentiment is the maryada bhav. According to Pushtimarg, Tilak is applied to hold the lotus like feet of Lord Shree Krishna. Tilak is applied with the sentiment that Lord’s Charan cinhas always remains on our head and thus keeps us reminding our sentiment of service to Lord. This tilak is done at twelve places on our body. The material used for tilak must be vermillion which is the prasadi of our lord i.e. Vermillion offered to our lord and then one must take that in doing tilak. The Charanamrut of our lord must be mixed and only then Tilak must be done. Without the charanamrut  of Lord in vermillion, there is not point in doing tilak.

Shape of Tilak: For men, the U shaped (Urdhwapund) or | | (Dandakaar) tilak must be done on the forehead. For women, only circular tiki must be done on forehead.

Some precautions:

  1. Tilak must not be too thin or too large
  2. It  should not have broken lines.
  3. It should not be distorted
  4. Tilak must be done clear and beautifully.
  5. Tilak must start from the root of nose upto the forehead (Brahmradhra area)
  6. In the inner part space of tilak, one must apply the dot or other symbols so as to depict that the charans of Shree Prabhu are not empty but contains various cinhas (marks).
  7. The other type of tilak which can done is Dandakaar (| |) which is like two vertical  straight parallel lines and are not joined from below. This type of Tilak is mostly done by the sevaks of Shree Gokulnathji (Fourth son of Shree Gusaiji).
  8. Tilak must be applied two times a day (Morning and evening)

Places for Tilak:

There are twelve places on our body where the tilak must be applied.  The places are shape of tilak are described below:

Sr. No.

Place of Tilak

Name to be recited

Shape of Tilak


Forehead (Middle)

Shree Kesavaay Namah

U or | |



Shree Narayanay Namah



Middle part of body i.e. near to heart

Shree Madhavaay Namah

Lotus Like Shaped


Root of neck

Shree Govindaay Namah



Right side of hip

Shree Vishnave Namah



Left Side of hip

Shree Vaamanay Namah



Right arm

Shree Madhusudanaay Namah



Left arm

Shree Govardhanaay Namah



Back side of body at the opposide side of Naval

Shree Pradhyumnaay Namah



Place near Shoulders at the back side of neck.

Shree Damodaraay Namah



Root of Right ear

Shree Trivikramaay Namah



Root of Left ear

Shree Hrushikeshaay Namah






After this, the remaining vermillion must be applied at the ‘Brahma Randhra area’ by chanting the name ‘Shree Vaasudevaay Namah’.

Importance of Tilak:

  1. The foremost importance of Tilak is that bhakta holds the lotus like feet of Lord Shree Krishna.
  2. According to ‘Parashar Madhaviy’, whoever holds the tilak of Shape of Lord’s feet, becomes pure and suppose he/she dies holding this tilak, the soul gets the Vishnulok.
  3. According to padma purana and Skand Purana, whoever bears the tilak of bhagwan pradasi, at his forehead, is a bhagwadiya. He gets the same fruits as the one who is agnihotra.
  4. Inspite of following all religious rituals, if a person does not bear tilak, become fruitless and worthless. The person who does not bear tilak is considered as enemey of Vishnu i.e. VishnuDrohi.
  5. The auspicious mark of divine marriage with lord is Tilak. If one does not hold tilak, is considered as a widow.



*Note: The section is under construction. The chinas like Kanthi, Shankh,Chakra etc has also to be described.